Omnichannel Marketing: Can Your Dealership Benefit?


Omnichannel Marketing: Can Your Dealership Benefit?

What is Omnichannel Marketing?

Omnichannel marketing can easily be defined as the following:
Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.

How Does It Work in the Automotive Industry?

The automotive industry definitely benefits from omnichannel marketing. Buyers can browse through online vehicle advertisements to find a car that suits their needs and budget and then either buy it online or go view it in person. This is usually done on a platform, like the E-Dealer Portal, that’s specifically built to make browsing vehicle listings as easy as possible.

Dealerships should have an online website or portal that allows their clients to view the vehicle stock they have on offer. This website should be mobile-friendly, simple and easily accessible from different social media platforms. Unfortunately, not all dealerships can afford to spend the time and money on developing or maintaining their own unique platform. That’s why the E-Dealer Portal offers all this and more.

What Sets The E-Dealer Portal Apart?

The E-Dealer Portal, like other vehicle selling platforms, allows dealerships to advertise their stock to potential buyers. What sets us apart though, is the fact that we allow dealers to connect with one another in a safe and secure network. Dealers that belong to our network can trade and auction their vehicle stock within this exclusive group.

We also offer a variety of professional automotive services that allow our dealers to load, manage and track their vehicle stock. These services range from valuating vehicles, to HPI checks, to an integrated KPI dashboard and much more.

Perhaps the most important distinction of the E-Dealer Portal is the fact that you can advertise your vehicle(s) across more than 30 different platforms with their own unique audiences – all from one single portal. This not only simplifies your marketing strategy, but it also gives your brand increased publicity and exposure.

For more information on our services and vehicle management solutions, please visit our website at www.e-dealerportal.co.za or contact us directly. We’re ready and waiting to take your dealership to the next level. 

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