How to Connect with Customers Online
How to
Connect with Customers Online
In a world
where we’re all connected in some way, it’s becoming increasingly difficult to
make those connections meaningful. As a small online business, you need to
share content and connect with customers in a way that sets you apart from the
rest of the pack.
Your
audience is most probably actively avoiding the drone of hundreds of brands
constantly trying to push a product online. They’re under a never-ending
onslaught of advertising, sponsored posts, branding and marketing. How do you
make sure that your brand’s voice is heard over the roar? You do it by
following these tips:
Be
Active.
Quality
over quantity is a great guide to not overwhelming your audience with a
mountain of posts that are all advertising the same thing. Keep in mind,
however, that you can’t only post one Instagram image and expect to grow an
engaged audience. The best advice we can give a growing brand is to find your
niche on social media and play in that space. Follow and engage with other
creators or businesses, use the right hashtags or tags and measure your
analytics on the daily.
Be Real.
We all know
that it’s so easy to only show the good side of things online. We recommend
showing the hard work behind your projects, not just the finished product. Show
the real side of your business to your audience. This shows that you’re not
only transparent, but that you also want your audience to be involved in what
goes on behind the scenes. Show the real
people and team members behind your brand so that your audience knows that
they’re dealing with people who are just like them.
Be
Professional.
Just
because you’re conducting business online, doesn’t mean that you don’t need
professionalism. Every single piece of content that you share should be free of
errors, be professional and be polite. Treat your audience with respect. This
also means respecting their privacy and not constantly reaching out to them
outside of business hours. There is no quicker way to alienate your audience
than by treating them like they’re simply a source of revenue for your
business.
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