From Competitors to Partners: Working Together During A Crisis
From Competitors to Partners: Working
Together During A Crisis
There’s nothing like a healthy dose of
competition to make you and your team or brand work harder. It drives you to do
more work in less time to see how you can do better than your competitors,
regardless of what your end goal is. That said, competition in a time where many
brands are fighting to survive let alone thrive is not as beneficial. Here’s
why and how we believe we should be putting our differences aside and
partnering with our competitors during this difficult time.
Competition Within the Workplace
You might work on a competitive team that
normally thrives when pushing one another to work harder or smarter. Falling
behind in a team like that usually leads to others pushing you to pick up the
slack so that you don’t let them down. In this situation though, it’s better to
encourage working closely together to make sure that everyone’s work (not just
your own) gets done properly. If this means that you might need to share a bit
of the workload, you should be willing to jump in and volunteer your help. Not
only will it help keep your business afloat, but it will also strengthen the
bond you have with your team if you can prove that you care about helping with
more than just your own responsibilities.
Competition in The Industry
Competition within the industry gives
your clients the freedom of choice when it comes to using a specific service or
product. It also helps you see how you compare to other brands and businesses.
With that in mind, it’s easy to see that we need different brands and
competitors in an industry for it to be able to grow and evolve. This is why we
believe that brands should be working together now to ensure the survival of
their competitors, instead of only supporting and caring for their own brand.
You can do this by partnering with a competitor on a joint marketing campaign,
or perhaps combining a specific service to give both brands exposure and save
money in the process.
If you have any feedback or
recommendations regarding working with your competitors during a time of
crisis, reach out to us. We’re happy to share your thoughts or opinions on our
social media pages. For the time being, we encourage you to sign up to our
newsletter to stay up to date with the latest digital automotive marketing
news.
We wish you patience and good health in
the following weeks. Stay safe!
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