From Competitors to Partners: Working Together During A Crisis


From Competitors to Partners: Working Together During A Crisis

There’s nothing like a healthy dose of competition to make you and your team or brand work harder. It drives you to do more work in less time to see how you can do better than your competitors, regardless of what your end goal is. That said, competition in a time where many brands are fighting to survive let alone thrive is not as beneficial. Here’s why and how we believe we should be putting our differences aside and partnering with our competitors during this difficult time.

Competition Within the Workplace

You might work on a competitive team that normally thrives when pushing one another to work harder or smarter. Falling behind in a team like that usually leads to others pushing you to pick up the slack so that you don’t let them down. In this situation though, it’s better to encourage working closely together to make sure that everyone’s work (not just your own) gets done properly. If this means that you might need to share a bit of the workload, you should be willing to jump in and volunteer your help. Not only will it help keep your business afloat, but it will also strengthen the bond you have with your team if you can prove that you care about helping with more than just your own responsibilities.

Competition in The Industry

Competition within the industry gives your clients the freedom of choice when it comes to using a specific service or product. It also helps you see how you compare to other brands and businesses. With that in mind, it’s easy to see that we need different brands and competitors in an industry for it to be able to grow and evolve. This is why we believe that brands should be working together now to ensure the survival of their competitors, instead of only supporting and caring for their own brand. You can do this by partnering with a competitor on a joint marketing campaign, or perhaps combining a specific service to give both brands exposure and save money in the process.

If you have any feedback or recommendations regarding working with your competitors during a time of crisis, reach out to us. We’re happy to share your thoughts or opinions on our social media pages. For the time being, we encourage you to sign up to our newsletter to stay up to date with the latest digital automotive marketing news.

We wish you patience and good health in the following weeks. Stay safe!

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