Why You Should Stick to One Social Media Platform: And Two Other Sneaky Marketing Tips
The idea of being connected has taken over the working world
as we know it. In the endless race to stay relevant, people are even willing to
list their personal and home numbers just to make sure that they won’t miss out
on a chance to keep or gain a client. Many businesses have an account or
profile on at least 4 different platforms (the most popular being Facebook,
Instagram, Twitter, and LinkedIn) to make sure that they’re always in the
public eye. Companies like Coca-Cola have millions of followers across each of
their profiles, why can’t you?
There are a few different reasons. Firstly, these marketing
giants have thousands of employees all across the world working to make sure
they stay relevant. Each social media platform might even have its own qualified
team that ensures engagement. Secondly, they have the money to afford
no-holds-barred advertising campaigns and sponsored ads. Thirdly, if we stick
to Coca-Cola as the example, this company has been an established brand for
more than a hundred years – of course it’s going to be well known.
How are you meant to create an online presence when you’re a
small and/or new business? Take a look at the tips listed below and see if you
might be able to apply them to your own marketing strategies. You might just
make a breakthrough!
Get to Know Your Audience
We’ve mentioned this more than once in several of our
articles – not because we enjoy writing about it, but because its so incredibly
important. If you know your audience, you know how they access information. That
means that you can choose one social media platform that you know they use
often and that they respond to. This leads us to our next point.
Choose One Platform and Use It Well
If you have 4 people that you could task with managing your
social media accounts full-time, then you’re more than welcome to use more than
one social media platform. But if you’re a small business and managing your
social media on the side, then you should focus on keeping your content as
personal, unique and engaging as possible. Focusing all your efforts on one
social media platform is one way to do this. Some of the skills you need to
have regarding your chosen platform are:
- Understanding how to access and interpret your page analytics.
- Knowing how to boost or sponsor specific ads or posts for more leads.
- Keeping up with the ever-changing algorithms to keep your content relevant.
Branch Out at The Right Time
Don’t be too eager to add more work to your plate if you
don’t have the resources or hands to manage it. Once your following on your
chosen platform has grown to the point where people are mentioning you on other
platforms, you can start branching out and exploring other avenues of digital
marketing.
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