Why should you consider omnichannel marketing?

Why should you consider omnichannel marketing?

How Do You Shop?

Think about how you consider a new product or service. Maybe you saw an advertisement on social media and decided to check out the company’s page which took you to their official website. You browse, consider, compare and maybe you go as far as to check what people have been saying about the company before you make the decision to pay for their products and services. Would you have walked into a store with no previous knowledge and bought that same product on the spot?

Your answer might be yes, but for countless individuals around the world, the answer is a hard no. That’s because modern customers tend to prefer having at least some measure of background knowledge and familiarity with a brand before committing to it, and that’s where omni-channel marketing comes into play.

What is Omni-channel Marketing?

Omni-channel marketing focuses on providing customers with an all-inclusive marketing experience. This simply means that they can access the same information from several different platforms without having to turn to external sources for more information on your brand.

For example, if you have an online clothing store, you could have social media pages, an online store (or website that’s tailored for mobile and desktop browsing) and a physical store that clients can visit. If you’d like to be even more efficient, you’ll monitor and perfect how your clients can move from one platform to the next as easily as possible. This takes us back to our opening statement. You, as the customer, were exposed to a business by chance, visited their social media pages, websites and review pages before making your purchase. Wouldn’t you want your clients to be able to the same?  

If done correctly, your omnichannel marketing strategy should influence your social media, direct and physical marketing strategies. So, let’s get to the point – why should you consider using omnichannel marketing in your business?

You Can Measure Your Results

With omnichannel marketing you can measure each platform's results and integrate/compare the information. This not only gives you great feedback, but it also allows you to decide which channels are working for you and which aren’t. This will help you choose the marketing channel that works best for your brand so that you can invest your time and effort into it.

Being able to track your results will also show you which means of access your clients prefer. If you know that 90% of your client base accesses your website via mobile, you can efficiently plan how you can capitalise on using mobile features for better marketing.

Simplify Your Marketing Processes and Planning

Like we mentioned in the information above, you’ll be able to plan your marketing processes more easily if you know your audience’s spending/browsing habits. Instead of having to access each platform’s information separately, you can use one of several analytics tools that shows you the results of each platform at once. This not only saves you time and money, but it also helps you keep your marketing analyses and planning as simple as possible.

If you’re selling a physical product, omnichannel marketing analytics could even help you plan how to stock your stores or branches. If you know that you’ve been getting an influx of orders from Gauteng, you can plan appropriately for the next season.

Deliver Consistent Service Excellence

Being able to give your clients all the information they need in one go will not only encourage them to purchase, but they won’t need to leave your sight (and perhaps never come back).

When you offer more than just a brick-and-mortar store where customers are expected to walk in and purchase without any research, you might gain a customer for life. They’ll know that you not only went out of your way as a brand to give them all the information that they might need, but they’ll also know that they can reach you at a moments notice for more information.

Turn Leads Into Sales

Let’s get to the point of why you’re reading this. You want to make more money and/or gain new clientele by improving your marketing techniques. That’s exactly what you’ll be doing when you employ omni-channel marketing strategies.

Instead of having a potential client notice your ad on Facebook only to scroll past it and never think twice, you’ll be targeting a market of customers that have shown interest in your brand and have higher chances of reacting to your content.

You don’t need to invest a fortune into your marketing techniques, but incredible marketing does not come free of charge. If you’d like to know how we can help you market your brand in the most efficient and simple way possible, contact the e-dealer portal today and one of our expert sales representatives will get back to you as soon as possible.