Why should you consider omnichannel marketing?
Why should you consider omnichannel marketing?
How Do You Shop?
Think about how you consider a new product or service. Maybe you saw an
advertisement on social media and decided to check out the company’s page which
took you to their official website. You browse, consider, compare and maybe you
go as far as to check what people have been saying about the company before you
make the decision to pay for their products and services. Would you have walked
into a store with no previous knowledge and bought that same product on the
spot?
Your answer might be yes, but for countless individuals around the
world, the answer is a hard no. That’s because modern customers tend to prefer
having at least some measure of background knowledge and familiarity with a brand
before committing to it, and that’s where omni-channel marketing comes into
play.
What is Omni-channel Marketing?
Omni-channel marketing focuses on providing customers with an
all-inclusive marketing experience. This simply means that they can access the
same information from several different platforms without having to turn to
external sources for more information on your brand.
For example, if you have an online clothing store, you could have social
media pages, an online store (or website that’s tailored for mobile and desktop
browsing) and a physical store that clients can visit. If you’d like to be even
more efficient, you’ll monitor and perfect how your clients can move from one
platform to the next as easily as possible. This takes us back to our opening
statement. You, as the customer, were exposed to a business by chance, visited
their social media pages, websites and review pages before making your
purchase. Wouldn’t you want your clients to be able to the same?
If done correctly, your omnichannel marketing strategy should influence
your social media, direct and physical marketing strategies. So, let’s get to
the point – why should you consider using omnichannel marketing in your
business?
You Can Measure Your Results
With omnichannel marketing you can measure each platform's results and integrate/compare
the information. This not only gives you great feedback, but it also allows you
to decide which channels are working for you and which aren’t. This will help
you choose the marketing channel that works best for your brand so that you can
invest your time and effort into it.
Being able to track your results will also show you which means of
access your clients prefer. If you know that 90% of your client base accesses
your website via mobile, you can efficiently plan how you can capitalise on using
mobile features for better marketing.
Simplify Your Marketing Processes and Planning
Like we mentioned in the information above, you’ll be able to plan your
marketing processes more easily if you know your audience’s spending/browsing
habits. Instead of having to access each platform’s information separately, you
can use one of several analytics tools that shows you the results of each platform
at once. This not only saves you time and money, but it also helps you keep
your marketing analyses and planning as simple as possible.
If you’re selling a physical product, omnichannel marketing analytics could
even help you plan how to stock your stores or branches. If you know that you’ve
been getting an influx of orders from Gauteng, you can plan appropriately for
the next season.
Deliver Consistent Service Excellence
Being able to give your clients all the information they need in one go
will not only encourage them to purchase, but they won’t need to leave your
sight (and perhaps never come back).
When you offer more than just a brick-and-mortar store where customers
are expected to walk in and purchase without any research, you might gain a
customer for life. They’ll know that you not only went out of your way as a
brand to give them all the information that they might need, but they’ll also
know that they can reach you at a moments notice for more information.
Turn Leads Into Sales
Let’s get to the point of why you’re reading this. You want to make more
money and/or gain new clientele by improving your marketing techniques. That’s
exactly what you’ll be doing when you employ omni-channel marketing strategies.
Instead of having a potential client notice your ad on Facebook only to
scroll past it and never think twice, you’ll be targeting a market of customers
that have shown interest in your brand and have higher chances of reacting to
your content.
You don’t need to invest a fortune into your marketing techniques, but incredible
marketing does not come free of charge. If you’d like to know how we can help
you market your brand in the most efficient and simple way possible, contact the
e-dealer portal today and one of our expert sales representatives will get back
to you as soon as possible.
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