What do you think of when you hear the word luxury? You might see yourself stepping out of a rumbling sportscar in your tailor-made three-piece suit. Maybe you’re the starlet in red lipstick cruising past in your cabriolet. Regardless of what you think luxury is, chances are that it involves a mixture of beauty, power, and quality.
It’s no secret that luxury brands like Maserati and Lamborghini exclusively manufacture works of art. Masterpieces like the all new Levante GTS is a perfect example of the marriage between precision and sheer beauty and how important a keen eye for style is when designing high-end vehicles. What you might not know is that fashion designers and automotive manufacturers have worked together since the dawn of the automotive age and have no intentions of ending that connection any time soon.
Read more about fashion in the automotive industry here.
High-end manufacturers understand that there is more to designing a perfect car than simply having a comfortable drive. Fashion designers understand that there is more to style than aesthetic value. By combining their efforts, car manufacturers and fashion experts can create something that is not only a pleasure to look at, but also a pleasure to drive.
Here are four of the most iconic cars manufactured and influenced by fashion designers.
Cadillac Seville Gucci Edition
This 1979 car was pure Cadillac on the inside, but was shipped in stock form and modified by Gucci’s top designers. Only 300 of these cars were ever manufactured and sported the following adjustments:
A Gucci nameplate on the steering wheel centre hub, the passenger side of the dashboard and on the pillars
The firm’s exclusive fabric material on the headrests, armrests, headliner, and floor mats
The trademark interlocking double “G” on a vinyl top covering only the car’s C-pillar.
A gold Gucci hood ornament
Gold emblems on the wheels, front fenders and C-Pillar
Green and red stripes across the trunk lid
Aldo Gucci, the son of the founder of the Italian company said that “The Gucci styling we have created for this car is designed to give a fortunate few owners a rare possession of distinction, beauty and ultimate luxury”.
Lamborghini Murcielago LP 640 Versace
This limited-edition Lamborghini Versace Murcielago LP 640, unveiled in 2006 at the Paris Motor Show, was available in black or white and only 20 cars were ever manufactured, of which 8 were for sale.
Available as coupés and roadsters, these cars’ custom interiors were finished in bi-colour Nero over Bianco leather seats stitched with the Versace Greco motif in two-toned Versace leather. The centre console also sported a Gianni Versace logo plaque. As if driving it as is wasn’t enough, each car came with matching Versace luggage, driving shoes, gloves, and a matching watch.
Bugatti Veyron par Hermès
The Bugatti Veyron Hermès is what happens when you allow two international design giants to combine their expertise. This car is as exclusive and luxurious as its creators and this is proven by the fact that only 4 cars were ever made.
The Veyron par Hermès sports the iconic bi-colour bodyshell – a parallel to the interior bi-colour upholstery. The signature Hermès seams style is also reflected in the vents on the edge of the rims. The Hermès brand symbol is also shown on the aluminium grilles and intercoolers. The interior was designed and produced from scratch in the Hermès workshops in Paris. Hermès proved itself true to its reputation by using only the highest quality fabrics and materials to complete this automotive masterpiece.
Maserati Quattroporte Ermenegildo Zegna
In our totally biased opinion, the Maserati Quattroporte Zegna might be the only car on this list to compare to the Bugatti Veyron Hermès in terms of attention to detail and overall beauty. The Italian automotive manufacturer once again partnered with the Ermenegildo Zegna fashion house to create a car that radiates luxury and class. The limited-edition car also comes with a 19-piece owners’ collections that includes a calfskin leather travel bag and an assortment of limited-edition clothing pieces.
The interior is made up entirely of ZegnaSilk fabric, ultra-fine leather, and walnut trim. The Maserati Trident is also embossed on the different features of the interior. Even the exterior colour is called Platinum Silk, a colour made up of aluminium pigments exclusive to this specific edition. It’s clear form this stunning car’s success and reception that Maserati and Ermenegildo Zegna will not be parting ways in the near future.
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